One of the most common questions that clients ask us when reviewing their current web marketing is “why doesn’t my site rank well in Google, and how can I improve it?” The first thing to understand is that SEO isn’t an exact science, however, there are some pretty standard things that your web developers should be doing to give your site the best possible chance of receiving a decent ranking. In my experience search engine optimisation is something which is usually an afterthought if your site is being developed by an in-house IT department, whereas using an external design agency can be a real bonus as they will likely be more aware of the best tactics.

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