Being a custodian for the digital representation of a brand with such a rich history as Caterham Cars can sometimes be a daunting task. With an army of loyal fans who use their ‘Sevens’ for anything from popping to the shops through to overtaking super cars at organised track-days around the world, there is a responsibility that comes with the job of moving the brand forwards and expanding the digital presence of the business.
Recently, Caterham approached BradleyDyer with details of their latest venture – an exciting partnership with another iconic name in British Motorsport history (and future) Lola Cars. Caterham and Lola had been working together for some months now to produce a car that combined the best elements of both marques, and that project was to culminate with a launch at the fast approaching Autosport International 2011.
