This week saw the launch of the latest incarnation of the iPhone, the 3GS. This seemingly minor upgrade managed to gallop to an incredible 1 million handset sales in the first 3 days making it one of Apple’s most successful product launches to date.

The success of the iPhone product family has meant that there has been a huge uptake in the numbers of people browsing the web from mobile devices. Currently the iPhone accounts for 65% of all mobile web browsing which considering it is still a fairly new product is very impressive. What Apple has succeeded in doing is making the whole process of mobile browsing much simpler, and more importantly incredibly user friendly.

As more and more users turn to mobile browsing as a method of getting the information that they require instantly there are many new considerations for businesses looking to improve their web presence; Does my site work in the all the myriad of mobile browsers? What is the best way to cater for these users? Should we do anything special for mobile users or just hope that the browser technology can cope with our existing site?
All of these are valid questions, and marketing towards the mobile web brings many challenges – however the opportunity is there for those businesses willing to spend the time providing a mobile presence for their existing customers and first time visitors.

Advertising directly inside mobile applications is also becoming a cost effective method of reaching the end users that you want to see your message. This is an opportunity to directly target user groups, and tailor your advertising on a very specific level.

In summary the mobile space is a rapidly growing avenue for businesses to add to their digital offering. Don’t get left behind the mobile revolution, talk to BradleyDyer today for help and advice in working with the mobile web, device specific applications and mobile advertising.